CC Unit 2, Enquiries TC - TACN 1 (Tiếng anh thương mại nâng cao 1) FTU

Commercial Correspondence Unit 2 Enquiries and Replies Enquiries Defining: enquiry, inquiry, and request 2. Reasons to write 3. General guidelines 4. Making enquiries 1. 2 Defining terms Enquiry: British English Inquiry: American English Request: an action of asking formally and politely for something to be done Enquiry: a request for information about somebody or something In business, an enquiry is a letter asking for business information (also called a request letter) 3 Reasons to write an enquiry to obtain information (prices, technical data…) 2. to receive printed matter (booklets, catalogues, price lists, or reports) 3. to receive sample products, demonstrations… 4. to seek special favours (permission, advice, help, discounts…) 1. 4 General guidelines in writing enquiries State clearly and concisely what you want right from the beginning. 2. Keep your enquiry short and to the point, easy to understand and easy to answer 3. Be reasonable 4. Provide complete and accurate information 1. 5 Making Enquiries 1. Opening 2. Main message ▪ Asking for catalogues, price lists, etc. ▪ Asking for details ▪ Asking for samples, patterns, and demonstrations ▪ Suggesting terms, methods of payment, and discounts ▪ Asking for goods on approval or on sale or return 3. Closing 6 Opening First enquiry: Tell your supplier what sort of organization you are •We are a co-operative wholesale society based in Zurich •Our company is a subsidiary of Universal Business Machines and we specialized in … •We are one of the main producers of industrial chemicals in Germany, and we are interested in… 7 Opening First enquiry: Tell your supplier how did you know them •We were given your name by the Hoteliers’ Association in Paris. •You were recommended to us by Mr John King, of Lawsom & Davies Merchant Bankers. •We were advised by Spett. Marco Gennovisa of Milan that you are interested in supplying… 8