Review Unit 9 (With ans) - TACN3 (Kinh tế và kinh doanh quốc tế) FTU

UNIT 9 ### Multiple Choice Questions 1. Which of the following is NOT a key element in modern marketing management? - a) Quality - b) Value - c) Sales volume - d) Customer satisfaction - **Answer:** c) Sales volume 2. What does a value-based marketing strategy emphasize? - a) Reducing costs at all levels - b) Providing high-quality products at premium prices - c) Offering a balance of quality, service, and price - d) Maximizing shareholder profits - **Answer:** c) Offering a balance of quality, service, and price 3. Which is considered the most critical dimension of service quality? - a) Empathy - b) Responsiveness - c) Reliability - d) Assurance - **Answer:** c) Reliability 4. What is a societal marketing orientation focused on? - a) Reducing production costs - b) Short-term profits - c) Long-term customer satisfaction - d) Increasing product variety - **Answer:** c) Long-term customer satisfaction 5. Which environment includes cultural and social structures influencing marketing strategies? - a) Economic environment - b) Political environment - c) Technological environment - d) Sociocultural environment - **Answer:** d) Sociocultural environment 6. What do internal factors in marketing decisions NOT include? - a) Organizational resources - b) Social climate - c) Top management values - d) Organizational objectives - **Answer:** b) Social climate 7. Which external factor affects marketing through income, savings, and investment levels? - a) Technological environment - b) Economic environment - c) Political environment - d) Competitive environment - **Answer:** b) Economic environment 8. What must be analyzed to determine the impact on marketing programs? - a) Competitors' actions and reactions - b) Organizational values - c) Government expenditures - d) Legal environment - **Answer:** a) Competitors' actions and reactions 9. Which of the following is NOT a component of the political/legal environment? - a) Product safety laws - b) Consumer income levels - c) Pricing regulations - d) Advertising standards - **Answer:** b) Consumer income levels 10. What do ethical issues in marketing decisions focus on? - a) Sales performance - b) Profit maximization - c) Right or good conduct - d) Product innovation - **Answer:** c) Right or good conduct 11. Which marketing strategy requires adapting products and promotions for international markets? - a) Standardization - b) Globalization - c) Localization - d) Diversification - **Answer:** c) Localization 12. What is the main goal of continuous quality improvement (CQI)? - a) Increase production speed - b) Reduce costs - c) Enhance service quality and customer satisfaction - d) Expand product lines - **Answer:** c) Enhance service quality and customer satisfaction 13. Which element of the marketing mix is concerned with product delivery methods? - a) Product - b) Price - c) Place - d) Promotion - **Answer:** c) Place 14. E-commerce has changed marketing management by: - a) Replacing traditional marketing principles - b) Introducing entirely new marketing theories - c) Integrating digital channels into traditional marketing strategies - d) Eliminating the need for market research - **Answer:** c) Integrating digital channels into traditional marketing strategies 15. What is a key benefit of strong relationship management in marketing? - a) Higher short-term profits - b) Improved distribution systems - c) Reduced production costs - d) Increased product variety - **Answer:** b) Improved distribution systems 16. The focus on quality in marketing management is intended to: - a) Increase sales at any cost - b) Ensure long-term customer satisfaction - c) Reduce product development time - d) Lower operational efficiency - **Answer:** b) Ensure long-term customer satisfaction 17. Which of the following is part of the internal marketing environment? - a) Technological advancements - b) Social and cultural factors - c) Organizational resources - d) Competitive actions - **Answer:** c) Organizational resources 18. Which factor is most likely to influence a firm's choice of market segments? - a) Political stability - b) Demographic environment - c) Legal environment - d) Technological changes - **Answer:** b) Demographic environment 19. The Strategic Planning Institute's approach to assessing perceived quality includes: - a) Price determination - b) Competitor analysis - c) Identifying non-price attributes - d) Market segmentation - **Answer:** c) Identifying non-price attributes 20. The ethical orientation in marketing decisions involves: - a) Increasing market share at any cost - b) Adopting unethical practices for profit - c) Ensuring good conduct in marketing practices - d) Ignoring collective marketing decisions - **Answer:** c) Ensuring good conduct in marketing practices 21. Which of the following does NOT directly affect the competitive environment? - a) Number of competitors - b) Competitors' strategies - c) Competitors' pricing - d) Organizational culture - **Answer:** d) Organizational culture 22. An essential aspect of service quality strategy is: - a) Reducing service costs - b) Identifying target market expectations - c) Expanding product lines - d) Focusing solely on reliability - **Answer:** b) Identifying target market expectations 23. Globalization in marketing requires: - a) Standardizing all products - b) Adapting strategies for different international markets - c) Eliminating local marketing practices - d) Focusing only on domestic markets - **Answer:** b) Adapting strategies for different international markets 24. Which marketing principle remains unchanged by the growth of e-commerce? - a) Customer behavior understanding - b) Marketing channel exclusivity - c) Product pricing strategies - d) Market segmentation methods - **Answer:** a) Customer behavior understanding 25. Continuous quality improvement (CQI) processes are essential for: - a) Reducing product costs - b) Adapting to evolving customer needs - c) Expanding global markets - d) Increasing operational efficiency - **Answer:** b) Adapting to evolving customer needs 26. Which of the following environments is concerned with government regulations? - a) Sociocultural environment - b) Economic environment - c) Technological environment - d) Political/legal environment - **Answer:** d) Political/legal environment 27. The emphasis on customer satisfaction in modern marketing management leads to: - a) Higher short-term sales - b) Reduced customer loyalty - c) Increased customer retention - d) Decreased market share - **Answer:** c) Increased customer retention 28. What has become a challenge for marketers due to the growth of the Internet? - a) Reducing marketing costs - b) Finding new marketing principles - c) Integrating the Internet into marketing programs - d) Eliminating traditional marketing channels - **Answer:** c) Integrating the Internet into marketing programs